Developing an enviable reputation in a niche market where customers demand nothing less than the best service, advice, products and value for money is no easy feat- but when Managing Director of Baby Kingdom, Chris Gregory and his brother opened the very first Baby Kingdom store 16 years ago- that was their aim, and one they have attained with ease.
Baby Kingdom is a Sydney based company that specialises in baby products and necessities for first time parents. Their range specifically targets children’s needs from birth through to two years of age. Identifying the need 16 years ago for an inner city “one stop baby shop” for expectant parents, Chris Gregory and his brother Greg have strategically build a very successful business. The key elements to their success have been store locations, product selection, service levels and product knowledge.
Our full article, “Brothers build a baby kingdom”, explores the importance of supplier relationships and longevity as well as the strategic placement of stores to ensure success. Chris Gregory also talks about understanding his customers needs and a “good, better, best” philosophy that enables them to service and support all of their customers.
The staff at Baby Kingdom believe in their products and can assure all new parents that each one of the lines they supply has their child’s well-being, development and safety in mind- something every expectant parent deserves. To find out more about this Australian retail success story, get a copy of the latest The Retail Magazine today.
